It was also advertised for sale in Michigan and Ohio in late 1965. 1965 saw expanded test marketing in Providence, Rhode Island and Seattle-Tacoma, Washington. Coca-Cola's Tab, an artificially sweetened, low-calorie cola made its debut in 1963.įresca is a rarity in Coca-Cola's beverage portfolio as PepsiCo does not offer an equivalent product.Ĭoca-Cola began limited test marketing of Fresca in 1964. Fresca was the second artificially sweetened, low-calorie product launched by The Coca-Cola Company.
#Pink grapefruit calories free
The Coca-Cola Company described the original Fresca soft drink formula as "a citrus-based, sugar free product - a soft drink, a low-calorie beverage, a mixer, all in one" and said the Fresca name was picked because the word is "short, memorable and distinctive". In 1969, the company applied for a trademark for "Fresca" as a trade name for "soft drinks and syrups and concentrates for making same". The company also applied for a trademark for "Fresca" in 1962 as a "Non-alcoholic Maltless Soft Drinks and the Syrups for Preparing Soft Drinks". History Trademarks Īccording to the United States Patent Office, "Fresca" was first trademarked by The Coca-Cola Company in July 1962 as a trade name for "frozen concentrated orange juice" and "frozen concentrated tangerine juice". In the US, Fresca is currently sold in plastic bottles and aluminum cans.
Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.Ĭurrently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors – Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus – and described as "The original no sugar, no calorie sparkling beverage". Borrowing the word Fresca (meaning "fresh") from Italian, Spanish and Portuguese, it was introduced in the United States in 1966. Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrusįresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company.
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